TikTok Creative Factory
TikTok · 2024 · Event identity
A full event identity, invented in a one-week sprint.
From nothing to a finished room.
The outlier — a TikTok event, via McCann
A premium afternoon at Tel Aviv Port: McCann's clients mingle, hear a light talk, then learn to make TikTok content live on their own phones. At kickoff there was no name and no brand — so SABOTAGE invented the entire event identity, printed and on-screen, from zero.
The sprint
~1 WEEK
Brief lands — “there’s nothing, we need to invent it.”
Name + identity from zero, off TikTok’s own guidelines.
The full room designed — walls, signs, menus, screens.
Digital proof → client approval → print-ready CMYK.
“Event tomorrow, bro.” The print sprint.
Doors. 16:00–19:00, Tel Aviv Port.
We named it before we built it.
The name
From a shortlist of directions, the studio proposed “TikTok Creative Factory.”The call that defined the whole look: brand it in the event's / TikTok's colours, not the sponsors' — young, clean, cool.
Everything in the space, designed and printed.
Build the room
▦ GalleryOn-the-day photos of the finished room — the 3.92×2.70 m welcome wall, the photo wall, the menus and badges, the ring-light content station and the animated loop on the venue screens.
brief to doors
the afternoon, Tel Aviv Port
named & branded from nothing
the client’s first TikTok event
“Event tomorrow, bro… this is the first event with them.”
Credits
- Client
- TikTok (event) — via McCann
- Event identity & environment
- SABOTAGE
- Naming
- Studio-proposed: “Creative Factory”
- Scope
- Printed + on-screen, built from zero
- Turnaround
- ~1-week sprint, July 2024
- Venue
- Tel Aviv Port, 16:00–19:00