AppCharge

AppCharge · 2024 · Generative AI

Two demo game stores, generated end to end.

App stores take ~30%Appcharge takes ~5%

Apple and Google take ~30% of every in-app sale. Appcharge sells direct at ~5%, same purchase, same feel. The hard part was making direct feel just as trusted.

App store~30%
Appcharge~5%
Appcharge in-app checkout — coins bundle, Apple Pay / PayPal / saved card, 'Powered by Appcharge'

Two games, invented to demo a store.

Appcharge's product is the store itself, so a pitch needs a game to put it in. We generated two complete mockups, Space Race and Royalty, each built end to end around a real, working Appcharge store for client demos.

↓ Below: Space Race

Space Race — logo
Space Race app screenSpace Race app screenSpace Race app screenSpace Race app screen

Space Race.

A sci-fi racer, generated end to end: identity, key art, skins, weapons, power-ups, a full in-app store. One pipeline, one sellable game.

Generated key art

Space Race — generated key-art background
Space Race — generated key-art background
Space Race — generated key-art background
Space Race — generated key-art background
Space Race — generated key-art background
Space Race — generated key-art background

Generated skins

Space Race — generated car skin
Space Race — generated car skin
Space Race — generated car skin
Space Race — generated car skin
Space Race — generated car skin
Space Race — generated car skin
Space Race — generated car skin
Space Race — generated car skin
Space Race — generated car skin
Space Race — generated car skin
Space Race — generated car skin
Space Race — generated car skin

Weapons & power-ups

Space Race — weapon / power-up
Space Race — weapon / power-up
Space Race — weapon / power-up
Space Race — weapon / power-up
Space Race — weapon / power-up
Space Race — weapon / power-up
Space Race — weapon / power-up
Space Race — weapon / power-up
Space Race — weapon / power-up
Space Race — weapon / power-up
Space Race — weapon / power-up
Space Race — weapon / power-up
Space Race — weapon / power-up
Space Race — weapon / power-up

Currency & bundles

Space Race — currency
Space Race — currency
Space Race — currency
Space Race — currency
Space Race — currency
Space Race — currency
Space Race — currency
Space Race — currency
Dozens of AI-generated Space Race key-art scenes plus the logo lockups
One pipeline. Dozens of scenes.

↓ Below: Royalty

Royalty — the Royal Kingdom app, in context

Royalty.

The second game went deeper. A fantasy brand from scratch: a logo, a colour system, an app icon, a “Royal Kingdom” store, and a cast to fill it. Space Race proved range. Royalty proved we could carry a brand.

Logo & app icon

Royalty — crown-and-pillow emblem with the wordmark
Primary lockup
Royalty app icon — gold crown on a red pillow
App icon

Colour system

Emerald / Button

Gold / Highlight

Base UI / Stone

Ruby / Bundles

Main Highlight / Logo

Amethyst / Popular

Royal Cloth / Special

The screens

A full storefront: bundles, coin packs, gems, chests, plus a splash and direct checkout, all in the Royalty look.

Royal Kingdom — in-app storeRoyal Kingdom — splash screenRoyal Kingdom — direct checkout

Generated kingdoms

Royal Kingdom — Castle courtyard
Royal Kingdom — The royal approach
Royal Kingdom — King & Queen, on the steps
Royal Kingdom — The golden keep

In the game

Royal Kingdom — the floating-castle level map with in-game HUD

One pipeline. Hundreds of variants.

The generative-AI cast

A generative line renders the whole cast on demand: kings, queens, a rival dark court, mages, nobles, townsfolk, each in the team's colourway.

The hero cast

The King — hero character render
The King
The Queen — hero character render
The Queen
The royal lineKings
The royal line — generated Royalty character
The royal line — generated Royalty character
The royal line — generated Royalty character
The royal line — generated Royalty character
Queens & princessesThe court
Queens & princesses — generated Royalty character
Queens & princesses — generated Royalty character
Queens & princesses — generated Royalty character
Queens & princesses — generated Royalty character
Queens & princesses — generated Royalty character
The dark courtRival team, black & gold
The dark court — generated Royalty character
The dark court — generated Royalty character
The dark court — generated Royalty character
The dark court — generated Royalty character
The dark court — generated Royalty character
The dark court — generated Royalty character
The dark court — generated Royalty character
The dark court — generated Royalty character
Mages & witchesWizards and sorceresses
Mages & witches — generated Royalty character
Mages & witches — generated Royalty character
Mages & witches — generated Royalty character
Mages & witches — generated Royalty character
Mages & witches — generated Royalty character
Mages & witches — generated Royalty character
Dukes & noblesSupporting court
Dukes & nobles — generated Royalty character
Dukes & nobles — generated Royalty character
Dukes & nobles — generated Royalty character
Dukes & nobles — generated Royalty character
TownsfolkBuilders and workers
Townsfolk — generated Royalty character
Townsfolk — generated Royalty character
Townsfolk — generated Royalty character
Non-humanAnimal helpers of the kingdom
Non-human — generated Royalty character

Items, currency & buffs.

The Royal Kingdom economy

Coins, gems, chests, crowns, potions. A full in-game economy, every asset generated on demand.

Royal Kingdom item — generated game asset
Royal Kingdom item — generated game asset
Royal Kingdom item — generated game asset
Royal Kingdom item — generated game asset
Royal Kingdom item — generated game asset
Royal Kingdom item — generated game asset
Royal Kingdom item — generated game asset
Royal Kingdom item — generated game asset
Royal Kingdom item — generated game asset
Royal Kingdom item — generated game asset
Royal Kingdom item — generated game asset
Royal Kingdom item — generated game asset
Royal Kingdom item — generated game asset
Royal Kingdom item — generated game asset
Royal Kingdom item — generated game asset
Royal Kingdom item — generated game asset
Royal Kingdom item — generated game asset
Royal Kingdom item — generated game asset
Royal Kingdom item — generated game asset
Royal Kingdom item — generated game asset
Royal Kingdom item — generated game asset
Royal Kingdom item — generated game asset
Royal Kingdom item — generated game asset
Royal Kingdom item — generated game asset
Royal Kingdom item — generated game asset
Royal Kingdom item — generated game asset
Royal Kingdom item — generated game asset
Royal Kingdom item — generated game asset
Royal Kingdom item — generated game asset
Royal Kingdom item — generated game asset
Royal Kingdom item — generated game asset
Royal Kingdom item — generated game asset
Royal Kingdom item — generated game asset
Royal Kingdom item — generated game asset
Royal Kingdom item — generated game asset
Royal Kingdom item — generated game asset
Royal Kingdom item — generated game asset
Royal Kingdom item — generated game asset
Royal Kingdom item — generated game asset
Royal Kingdom item — generated game asset

Off the screen, onto the street.

San Francisco · conference OOH

For a San Francisco conference, we put both games, plus a robot-mech build, on the street: high-res hero crops, the client's copy, clean billboards that owned the venue.

In the wild

Appcharge OOH live on a San Francisco street — branded JCDecaux kiosk
Appcharge OOH in situ — San FranciscoAppcharge OOH in situ — San Francisco
Appcharge OOH live on a San Francisco street corner

The creatives

Appcharge OOH ad creative — 'Don't you deserve a pixel perfect webstore?'Appcharge OOH ad creative — 'Don't you deserve a pixel perfect webstore?'Appcharge OOH ad creative — 'Don't you deserve a pixel perfect webstore?'Appcharge OOH ad creative — 'Don't you deserve a pixel perfect webstore?'Appcharge OOH ad creative — 'Don't you deserve a pixel perfect webstore?'Appcharge OOH ad creative — 'Don't you deserve a pixel perfect webstore?'
Appcharge app icon

Two games. One system. A citywide takeover. Our first generative-AI production at scale.

CleanCoin →

Next case

Brand + map app for cleaning the world, green.