Copa Goldstar
Goldstar · 2025 · Football tournament (2nd edition)
A football league for bars, restaurants and clubs nationwide.
A football tournament for bars, restaurants and coffee shops.
The brief
Goldstar’s flagship channel is the on-trade. Year one of Copa Goldstar was a trial. Year two: fifty-plus venues entered, sixteen made the bracket, one walked off with ₪50,000 in product, an iPhone 16, and a winning team.
We invented a new prop.
The object
Goldstar’s six-point star, embossed into a burgundy and gold panel pattern, swapped in for the standard pentagons. The football became the signature image of the campaign — across hero CGI, stadium environment, and the trophy presentation on finals night.
Sixteen venues. One night.
The roster
Hover to slow
Tel Aviv, April. Photographs by Tamir Yehoshua.
Finals night
A built Goldstar archway, sculptural six-point star above the entrance, vertical pole banners, supporter flags reading ULTRAS COPA GOLDSTAR, and gold tournament medals on red-and-white ribbon. Hekhal Kvutzat Shlomo, April 2025.
Same parent. New sub-brand.
Identity
Tournament wordmark, registration microsite, social posts and stories — all sitting comfortably inside Goldstar’s existing burgundy-and-gold world.
Credits
- Client
- Goldstar — Tempo Beverages
- Identity & creative direction
- SABOTAGE
- Built environment
- SABOTAGE + production partner
- Photography (finals)
- Tamir Yehoshua
- Year
- 2025 — second edition
- Venue
- Hekhal Kvutzat Shlomo, Tel Aviv